deliciously easy plant-based recipes

Our clients and their audiences love how straightforward our recipes are written, even for complex recipes like a triple chocolate fudge cake with vegan raspberry buttercream. Cooking should be fun!

Recipes are easy to follow, with ingredients written in the order used, concise but explanatory language with visual and timing cues, notes, ingredient substitutions, and allergen information.

recent recipes

Maple Mustard Pecan Roasted Cabbage Steaks

Just push publish, we’ll handle:

Recipes

Our recipes are creative, unique, and popular with vegans and non-vegans alike. We can integrate your products into recipes seamlessly, allowing for increased CPG sales. Are you a blogger? We can accommodate your unique voice effortlessly.
Imagery

From stunning hero images to ingredient flat-lays and step-by-step process shots -- our recipe image decks will ensure you have the content you need for every channel.
short-form video

Short-form video including complete step-by-step recipe walkthroughs or quick and snappy super shorts -- think a drip of chocolate or the dreamiest vegan cheese-pull in slo-mo. Stop-motion is also available.
SEO Strategy

Our SEO add-on includes a keyword-optimized article with strategic interlinking and competitor analysis as well as SEO-friendly formatting and layout for enhanced readability and accessibility.

recipe development faq’s

Our recipes are already 100% plant-based, making them shellfish and dairy-free. Two allergens, poof 💨 . Wre experts at gluten-free cooking and can make most recipes nut-free as well. Food should be inclusive!
Our clients and their audiences love how straightforward our recipes are written, even for complex recipes like a triple chocolate fudge cake with vegan raspberry buttercream. Cooking should be fun!
Recipes are easy to follow, with ingredients written in the order used, concise but explanatory language with visual and timing cues, notes, ingredient substitutions, and allergen information.
We love testing our client's recipes but are equally thrilled to create them from scratch. If you have recipe ideas that need a little TLC and camera action, we’re the go-to team!

why recipes?

If you're a CPG brand, you may wonder how integrating recipe content into your broader content plan can affect your bottom line...Here are a few ways that recipe content drives sales.

By featuring your products in recipes, you can increase your visibility among consumers who are actively seeking cooking inspiration and recipe ideas. In one poll, 97% of internet users made recipes simply because they saw them online or on social media.
When consumers come across recipes that include specific products, they are more likely to purchase them to recreate the dish at home. If your brand has a blog, implementing shoppable recipes increases your likelihood of being repurchased, as 85% of online grocery shoppers repeat purchases each week.
Collaborating with recipe websites or influencers to feature CPG products in recipes opens up cross-promotion opportunities allowing you to leverage their audience.
In a crowded marketplace, offering unique and innovative recipes can help you differentiate yourself from competitors. It allows you to showcase your product's versatility and use it creatively. Think of Fly by Jing as an ice cream topper!
Integrating recipes into marketing efforts can provide valuable data insights into consumer preferences and behaviors. Analyzing recipe engagement metrics helps to understand which products resonate most and provides valuable insight for future marketing strategies.