Brand Overview

NOLASTRAY, an Australian healthcare support company, empowers individuals on NDIS plans to harness their heroic potential through a diverse team of recovery coaches and support specialists. Independent and client-focused, they provide personalized support, prioritizing clients' interests to help them navigate recovery and build resilience.

Project Scope

Our goal was to create an approachable design that is both playful and engaging with a vintage superhero theme. This project aimed to reflect NOLASTRAY's empowering mission and unique brand personality. We focused on delivering a comprehensive branding and website redesign that would make NOLASTRAY stand out while providing a user-friendly and visually appealing experience for their clients.

Branding and Graphic Design

• Logo Suite + Icons: Superhero-themed animated primary and secondary logos along with various icons.

• Color Palette: Inspired by vintage superhero comics.

• Typography: Sourced fonts for brand consistency.

• Brand Guidelines Deck: For team reference for cohesive branding.

• Business and Referral Cards: With editable template for ongoing addition of new team members.

• Team Headshots: Customized graphics for team members.

• Participant Handbook: Redesigned participant handbook with an easy-to-edit template while incorporating the new branding.

Website Redesign

• Web Build: Fully responsive custom Squarespace website.

• Copywriting: Created new content and effective copywriting for each webpage.

• Brand Integration: Incorporated new branding elements throughout the website.

• Stock Imagery: Sourced high-quality images.

• Accessibility: Improved website accessibility to meet WCAG standards.

• New Features: Added a client testimonial section, an "About Us" page with team bios, a contact page with integrated booking forms, a custom feedback survey, and referral forms.

• Resources Page: Developed a page that includes housing resources and additional supportive materials.

• Team Page: Crafted a dedicated page to highlight staff profiles and expertise.

• SEO: Implemented on-page SEO